How to Destroy a Radio Station in One Easy Step 

Name your station The Hog. Of course as soon as you do anything so stupid, you're then compelled to put hog noses on area people, have pictures on your website of pigs holding cell phones, and use hog snorting sound effects on the air. Not only that, but they've also "expanded their playlist" to include aging rock that frankly I hate listening to, and cut back on the newer rock I enjoy. So I guess that means I'll be listening to 102.9 even less than I did.

I'm going to be genuinely curious to see what happens to 102.9 FM's listener share in the next few months. What was Lazer 103 was the number 2 preset on my radio in my car, right behind Rock 102.1... now Milwaukee's Alternative Station. 102.1 made the switch a few months ago, but thankfully they just changed their name a little, and not their playlists, or come up with some insanely idiotic marketing concept that uses farm animals to try to attract listeners. Milwaukee may be in the middle of farm country, but we're pretty damn urban. In fact, the areas of the state that actually have farms generally don't pick up the Milwaukee FM stations too well.

I suppose plenty of people will still listen to them in the morning for Bob & Brian... but I'm actually a Bob & Tom fan, so nothing has changed there. But I have a feeling that plenty of people will switch off The Hog as soon as Bob & Brian is over in the morning.