30 Minutes Too Slow? 

In Fond du Lac, Wisconsin... pizza delivery is hitting the accelerator:

A year ago, Matthew, frustrated with grease-laden boxes, soggy pizzas and long waits for deliveries, came up with a fresh scheme for narrowing the distance between pizza ovens and front doors.

"I was thinking about pizza and how annoying it would be to wait 45 minutes to order a pizza, and if they baked it on the way to you, that would be cool," said Matthew, 47. "Within about five minutes I had the whole thing pictured in my head."

By September the plan had materialized into a business with eight employees and two full-sized vans, each licensed as a restaurant.

"If you order from one of the chains, by the time they bake and deliver it to you and you get it out of the box, it's soggy on the bottom," said Lisa Reber, who orders from Super Fast Pizza about once a week.

"Within a minute or two of an order being placed, we're on our way to you," Matthew said. "We deliver some pizzas in 12 minutes, and it stuns people; they can't believe it."

Apparently the specially outfitted van's cost about $40,000 plus an extra $20,000 to outfit them, and they each have to be individually licensed as a restaurant. If it's successful in Fond du Lac, then he's planning on expanding to other major cities in Wisconsin... and hopefully to other states. They have a limited menu of toppings with the standards, plus monthly specials, and cost $10.99. Now that's damn clever. Best of luck to him.